Near the end of the research and planning of our soap opera one of the popular soaps had a major story line unfolding and therefore had a lot of publicity and advertisement going on. The video above and the poster below are just two of the many examples the television channel (Channel 4 / E4) had used to lure in the audience.
I went on to anaylis the video similarly to how I had previously annotated videos
These are my comments on Mise-en-Scene;
Obviously everything is black
Roses and petals are used everywhere- to show a stereotypical wedding
A pregnant belly is shown, but also a baby doll is also broken on the floor
The raining petals might suggest the wedding is all around and is the hype of the street.
Two families are show, most likely families of the bride and groom. Both families are extremely happy.
However none of the bridesmaids or bride and groom are happy.
The black tear shown on the bride at the end might suggest the doesn't want the wedding and its upsetting her.
These are my notes on sound;
An iconic Billy Idol song is used, this entices the audience as its familiar to them
the song is about weddings, but its quite down and different
the rocky theme could connote the darkness and hardness of the show.
A sinister and deep woman's voice is used for the voice over. This makes the viewer listen intensely.
the voice over also included a sarcastic line, Love Honour and Betrayal. This is not the stereotypical thing said sat weddings but connotes the wedding is bad.
These are my notes on narrative;
The advert clearly shows there is going to be a big storyline on a wedding
The wedding is most likely a bad omen and not wanted
A baby is expected but might die or be a problem, as the baby is there its not really a 'white' pure wedding
These are my notes on camera angles;
Long shots used throughout - Girls at beginning and to show church
Families
Close up used multiple times - Flowers and petals
Brides pregnant stomach
Brides face
Stereotypical wedding things- cake etc
Two shots used - Groom and the best man
Bride and groom
Birds eye view - Covers all angles.
I then did the same with the poster, although looking again at it now the poster is very basic and there is not much to comment on as it looks like it is a poster to grab the existing audiences attention rather than advertise a new soap and tell everyone of times etc.
However the poster works really well and the message is slightly unclear to viewers that aren't already watching the soap. To me it looks like the bride is extremely pure and is the innocent one in all of it whereas the other characters are dark and deadly. This contradicts the video as the bride is the main focus and is portrayed to be upset and possibly holding dark secrets.
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