In order to establish when best to air our trailer I had to watch a range of channels and identify when soap trailers were aired. This was hard to find as there aren't that many trailers on about soap operas because all of the soaps on television at the moment are well set up and have been for a long time. Obviously, it was very hard to find adverts for new soaps but there were a few trailers for soaps with special story lines in already established soap operas.
The one trailer I found was for Hollyoaks. It was played late at night between a documentary on Skateboarding. This was timed well as I'm sure a lot of young teens would be watching this documentary and the target audiance of Hollyoaks is teenagers.
I tried to find more advertisements and trailers but it was extremly hard to find as there werent many shown.
These are a few basic ones I have found
Saturday 27th of August after Doctor Who an Eastenders advert was shwon at 8pm.
The same day the same Eastenders advert was played after the BBC News at 10pm.
On channel E4 on the break of the Inbetweeners Countdown a Hollyoaks advert was played at 10.45pm.
Thursday the 1st of Septemeber on BBC One after Watchdog an Eastenders advert was played at 9pm.
When we decide what type of soap opera we are going to make I will look further into adverts and what time they are played.
For instance childrens toy adverts are played early in the morning and often closer to Christmas. They have clearly looked at there target audience.
It is clear that there is a strategy used when airing soaps, generally, a trailer is played at a time when the target audience is watching. Therefore it is imperative that we chose a suitable time for our soap trailer to be aired
Another factor that affects times of adverts is the watershed. The watershed is any time before 9pm. The point of the watershed is so that nothing on television is offensive to younger children. This means they can watch TV without parents and guardians worrying about what they are seeing or hearing. We will have to take this into account when creating our final soap opera trailer as if it is rude or offensive we will have to play it after 9pm, however if it is not we can play it at any time.
Another factor that affects times of adverts is the watershed. The watershed is any time before 9pm. The point of the watershed is so that nothing on television is offensive to younger children. This means they can watch TV without parents and guardians worrying about what they are seeing or hearing. We will have to take this into account when creating our final soap opera trailer as if it is rude or offensive we will have to play it after 9pm, however if it is not we can play it at any time.
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